Privacy Policy

1. Data controller

The controller responsible for processing personal data is:

Makli.ch
Hoti Enterprise
Schächlichstrasse 6
8953 Dietikon

Switzerland
Email: datenschutz@makli.ch

2. Principles of data processing

We process personal data in accordance with the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR).

In particular, we process data:

• lawfully
• in good faith
• proportionately
• for specified purposes
• transparently

3. Categories of data processed

3.1 Data provided by users

• First and last name
• Email address
• Address
• Telephone number (if provided)
• Account data (username, password, profile information)
• Property data (e.g. property address, characteristics, photos, documents)
• Content of messages and communications
• Payment data for paid services

3.2 Data collected automatically

• IP address
• Device type and operating system
• Browser type
• Date and time of access
• Usage behaviour (page views, clicks, interactions)
• Referrer URL

3.3 Cookies and tracking data

• Session cookies
• Preference cookies
• Analytics and marketing data

4. Purposes of processing

We process personal data in particular for the following purposes:

• Operation and provision of the platform
• Creation and management of user accounts
• Mediation between owners and brokers
• Display, comparison, and evaluation of offers
• Enabling contact between users
• Handling subscriptions and payments
• Improvement and further development of our services
• Security, fraud prevention, and abuse detection
• Communication with users (e.g. support, notifications)
• Marketing and information about our services (where permitted)
• Compliance with legal obligations

5. Processing within the platform

5.1 Disclosure to registered brokers

When owners create a listing, the information they provide is made available to registered brokers insofar as this is necessary to prepare and submit offers.

5.2 Disclosure of contact details

Where owners release their contact details or use corresponding functions, these may be transmitted in a targeted manner to registered brokers to enable direct contact.

Disclosure is:

• not public
• exclusively within the platform
• only to registered and approved brokers

5.3 Paid access

Brokers may be granted access to certain data or contact details as part of paid services.

5.4 Recipients’ responsibilities

Recipients of data (in particular brokers) are obliged to:

• treat it confidentially
• use it exclusively for the intended purpose
• not pass it on to third parties without authorisation

Makli accepts no liability for the use of data by such recipients.

6. Use of AI (MakliBot)

Makli uses AI-assisted functions (“MakliBot”) for:

• answering user enquiries
• supporting property valuation
• analysing and comparing broker offers
• improving the user experience

To provide these functions, data may be transmitted where necessary to external technical service providers that supply AI models or corresponding infrastructure.

Processing takes place in compliance with applicable data protection rules and appropriate contractual and technical safeguards.

It cannot be ruled out that personal data may also be processed in the course of using AI systems.

AI-generated content is for support purposes only and may be incomplete or incorrect.

7. Disclosure to third parties

We disclose personal data only insofar as this is necessary:

7.1 Service providers

• Payment service providers (e.g. Stripe)
• Hosting providers
• IT and software service providers

7.2 Authorities and legal obligations

• where there is a legal obligation
• to enforce our rights

We do not sell personal data to third parties for marketing purposes.

8. Cookies and tracking technologies

8.1 Essential cookies

These are required for the operation of the platform (e.g. login, security).

8.2 Functional cookies

These store preferences and settings.

8.3 Analytics and marketing tools

We may use technologies for:

• analysing user behaviour
• improving our services
• displaying advertising

Users can opt out of analytics and marketing cookies on this page using the “Disable tracking” button, or manage cookies in their browser settings.

9. Storage period

We store personal data only for as long as is necessary or legally required.

Typical retention periods:

• Account data: until deletion + statutory retention duties
• Payment data: generally 10 years
• Communication data: up to 3 years
• Listing data: for as long as active or required

10. Data subjects’ rights

You have in particular the following rights:

• access to stored data
• rectification of inaccurate data
• erasure (where permitted)
• restriction of processing
• objection to certain processing
• data portability (where applicable)

To exercise your rights, contact us at: datenschutz@makli.ch

11. Data security

We implement appropriate technical and organisational measures to protect your data:

• encryption (SSL/TLS)
• access restrictions
• security reviews
• secure password storage

11a. Marketplace leads to brokers

For incomplete registrations or abandoned listings, we may — after manual review and release — share selected property data and contact details with verified brokers as a paid lead so they can contact the owner and support a sale.

This does not happen in every case and is not automatic. Brokers receive contact details only after paying to unlock the lead.

Data subjects may contact datenschutz@makli.ch with questions.

12. Changes to this privacy policy

We may amend this privacy policy at any time.

The current version is published on the platform.

13. Contact

Makli.ch
Hoti Enterprise
Schächlichstrasse 6
8953 Dietikon

Email: datenschutz@makli.ch